Violinist Arabella Steinbacher was our focus for this concert promotion, and the type treatment might not have required much thought, but I still decided to do the research. The main concerto, Symphonic Dances, is comprised of three movements in the style of three dances. Our program notes for the concert referred to the "swaying melody" of the waltz in the second movement, which I chose to interpret using our new brand script, Winsome. The first and third movements are a bit more severe, as reflected by the use of our serif typeface Essonnes for the first and third words in the type treatment. As for the palette — I was inspired by Arabella's wardrobe and was also looking forward to spring!
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Sketches (before the decision to add "Rachmaninoff" to the concert title)